top of page

How to Change Favicon on Wix: Elevating Your Online Brand

As a Wix website builder user, you know the importance of making your site stand out. The favicon – that small icon you see in the browser tab – is a subtle yet powerful tool in your web design arsenal. It's not just a tiny image; it's a reflection of your brand identity and professionalism. In this comprehensive guide, we'll walk through the simple steps of changing your favicon on Wix and how leveraging Wix's tools, including our Template Shop, can enhance your website's appeal and functionality.

What will you learn?:

Step-by-Step Guide - How to Change Favicon on Wix

Changing your website favicon is a breeze with the Wix website builder, whether you have a free version or a premium plan. Here’s how to leave a lasting impression on your site’s visitors and improve your online brand image:

Log in to Your Wix Account

Access your site’s dashboard. This is the command center for your Wix site, where you can tap into various business features.

Navigate to Website Settings

In your dashboard, locate the website settings. Here, you’ll find favicon settings, a crucial area for managing your site's small images.

Choose Your New Favicon

Click on the favicon settings and select 'Choose Files' to upload your new favicon file. An ICO file, PNG file, or SVG file are excellent choices for their small size and high resolution.

Optimizing Your Favicon for Search Engines

Ensure your favicon image is optimized for advanced SEO. A clear, distinct design with a transparent background will stand out in browser tabs and mobile devices, contributing positively to your search engine optimization efforts.

Implementing the Favicon

Once uploaded, the new favicon will undergo a propagation period. After this, your new look will grace browser tabs, enhancing your brand’s visibility and reinforcing your website name in the minds of your users.

how to change favicon on wix

Crafting the Perfect Favicon Image

Creating the perfect favicon requires more than just technical know-how; it demands a keen eye for design. Here are some tips to consider:

Engage a Professional Graphic Designer

If design isn’t your forte, consider hiring a graphic designer. They can create a favicon image that reflects your brand identity and resonates with your audience.

Utilize AI Tools

Tools like the Wix logo maker or an AI logo generator can be an asset in crafting a favicon that’s both appealing and representative of your enterprise-grade infrastructure.

Ensure Consistency

Your favicon should be a visual echo of your brand's logo design, maintaining consistency across all platforms for a unified brand experience.

how to change favicon on wix

Advanced SEO Practices for Your Favicon

To ensure your favicon contributes to your Wix site’s advanced SEO, remember these practices:

Correct File Type and Size

Use an ICO format or PNG file with a square shape to maintain quality across all platforms. The recommended size for a favicon file is 16x16 or 32x32 pixels – small yet clear.

Descriptive File Name

Name your favicon file appropriately, using your business name or brand name to enhance SEO value.

Leverage Wix’s SEO Tools

Wix provides a complete solution for SEO through its advanced marketing tools. These can guide you in optimizing your favicon for better visibility in search engines.

how to change favicon on wix

Optimizing for Mobile Devices

With the increasing use of mobile devices for internet browsing, ensuring your favicon is optimized for these platforms is crucial. It should be easily recognizable even at a small size on the limited real estate of a mobile browser tab.

Frequently Updating Your Favicon for a Fresh Look

Keeping your favicon updated can reflect the dynamism of your business. It's advisable to review and potentially update your favicon periodically to maintain a new and engaging online presence.

Changing your Wix favicon is more than a technical update; it's an enhancement of your brand's digital footprint. By following the outlined steps and embracing the nuances of favicon optimization, you're set to elevate your brand's online presence and leave a lasting impression on your audience.

For businesses looking to expand their reach, the integration of a well-crafted favicon with advanced SEO strategies is an invaluable aspect of building a robust online presence. Remember, a favicon might be a small icon, but its impact on your branding is immense.


Discover the Perfect Wix Template for Your Online Shop

Are you ready to take your online business to the next level? Visit our shop to explore a curated selection of Wix templates, each designed with your success in mind. Our templates are crafted to be user-friendly, stylish, and fully customizable to suit your brand's unique vibe and vision. Whether you're showcasing a new product line or gearing up for a seasonal sale, our Wix templates provide the perfect backdrop to create an inviting and professional online presence.

Don't miss out on the opportunity to enchant your visitors with a stunning website. Pop over to our shop, find your favorite template, and start creating a shopping experience that's as enjoyable as it is effortless.

Let's make your online shop the talk of the town!

how to change favicon on wix



What is a favicon, and why is it important for my Wix site?

A favicon, short for 'favorite icon,' is a small image displayed next to your website name in browser tabs, bookmark lists, and within search engine results. It's a crucial part of your brand identity as it helps users quickly identify and navigate to your web page, enhancing user experience and reinforcing brand recognition.

Can I change my favicon on Wix without upgrading to a premium plan?

Yes, Wix allows you to change your favicon even on free plans. However, upgrading to a premium plan offers additional business features and advanced SEO tools that can further enhance your online presence.

What are the ideal dimensions for my Wix favicon?

The standard size for a favicon file is 16x16 pixels, but it can also be 32x32 pixels for high-resolution displays. Wix recommends a square-shaped favicon for the best display across all devices and browsers.

Do I need a graphic designer to create my favicon?

While hiring a graphic designer can provide you with a professional and unique favicon, it's not a necessity. You can use tools like Wix's AI logo generator or any image editing software to create a favicon that represents your brand well.

How long does it take for my new favicon to appear on my website after uploading it on Wix?

After you upload and save your new favicon in the Wix editor, it may take up to a few hours for it to start appearing in web browsers due to cache updates. Clearing your browser cache can sometimes speed up this process.

Can I use any image as my favicon on Wix?

Ideally, your favicon should be a simplified version of your brand's logo or a related image that's easily recognizable at a small size. It should have a transparent background and be saved as a PNG, ICO, or SVG file for the best results.

How often should I update my favicon on Wix?

There's no set rule for how often you should update your favicon. However, it's good practice to review it whenever you rebrand or significantly update your website to ensure consistency across your online presence.


Canva Templates For Small Buisness Owners.png
Contact banner


Subscribe and get monthly updates, freebies, special coupons, and 15% off your first purchase!

bottom of page