Disclaimer: Hello, there! This article contains affiliate links for Canva (a design tool that I use, and love), and I'd appreciate it if you used them. Affiliate links assist entrepreneurs like me in providing free information through our content. Thank you so much for your unwavering support!
The business world is a dynamic stage and every brand needs to differentiate itself. One common component that brands use to make an impression is design. There are many design software available today, and in recent times, Canva has quickly become a favorite for professionals and amateurs alike. With the rise in popularity of this software, many individuals have begun to hone their skills and capabilities to become Canva experts. Today, several professionals sell Canva templates to small and big businesses alike to make their life easier, regardless of their requirements. From invoices, bookmarks, digital greeting cards, and invites to milestone posts, they sell them all. As a business person, you may be wondering if they are worth the investment. The answer is a resounding yes.
Here are some advantages that you can enjoy by purchasing Canva templates from professionals:
1. Time is money
One obvious benefit a business enjoys by purchasing Canva templates for various purposes is that the people involved can focus their energy on their core functions. Instead of worrying about what design they should opt for when creating an Instagram post to announce a 500k followers milestone, in-house designers can work on posts that amplify the business strategy and purpose. While social media engagement is a crucial component in marketing, the design team’s talent and time are wasted if they work on posts for Earth Day and Thanksgiving. This time could be better spent on other crucial tasks.
2. It Saves you a few bucks
If your company turns to contractors or freelancers for your design needs, purchasing Canva templates for less important posts can help you save some precious bucks. On average, professional designers charge around $50 an hour, which can be expensive if you hope to build your followers on social media. By purchasing Canva templates from professionals, you will save hundreds of dollars each month.
3. Professional quality
While Canva has an easy user interface, if you lack expertise in the software, it is very easy to make your designs look unprofessional. Needless to say, you do not want your potential clients or patrons to think you have an amateur design team. A brand’s design often makes the first impression on people, so design tasks are best left to professionals in the field.
4. Niche designs
When you choose to purchase Canva templates from professionals, you can access a diverse pool of talent. As a result, you could opt for experts with very specific skills, such as a Canva template maker who specializes in creating brochures or a professional who works specifically on invites. This way, you can ensure that every post or design of yours is top-notch and epitomizes professionalism. This will not only impress your potential patrons but also ensure that they take your company seriously.
5. Consistency
Typically, when companies hire multiple freelance designers to work on their projects, the design seems to lack a certain level of consistency. But today, with both companies and social media influencers alike focusing on consistent designs in their profiles, you may fall behind. This might turn out to be an issue even when you hire an in-house design team unless your recruits are well-versed in design and social media trends. On the other hand, if you purchase Canva templates from professional designers, you can choose between several designs to find drafts that align with each other in terms of style, colors, finish, and expertise.
The above list of advantages is not an exhaustive one, but it definitely covers the most important points. While having an in-house design team undoubtedly has its advantages, every company might not find a need to employ full-time recruits to work particularly on the design functions. On the other hand, with freelancers, it is always hit-and-miss. Moreover, the project may quickly become very expensive as many freelancers charge based on the hour. When you engage with Canva template makers, you always know what you are paying for. You can look around and select from a wide range of designs, so you will never be disappointed with the final results. While there may be certain disadvantages with this option, like the replicated design or lack of customization, the prods undoubtedly outweigh the cons. If your company is looking to fulfill its design needs, it is worth considering top Canva template makers. You can check out my templates here. If you like what you see, you can get in touch with me and we can discuss how to go ahead with a business engagement.
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